New media is the general term given to the constantly changing way in which entertainment and information is being delivered to consumers. in many ways it is a moving target but,at present, it encompasses the internet, WAP phones, digital television and set top boxes, as opposed to our traditional means of communicating like newspapers, analogue television, books and analogue radio(sometimes known as old media). In recent years the emergence of email and the Internet in the home as well as at work means that new media has come to play an ever-increasing part in our lives. One of the more respected practitioners in the bussiness has described it to me as "Everthing that isn't old media, it includes the digital development and interactive television. Anywhere where the user has control over the content and it is delivered in digital format".
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